I design products
that are good for people, the planet, and business.

Hey! I’m Cecilia, a Senior product designer based in Sydney.

What I do

Create impactful designs that solve user problems

Keep asking “Why?”

During research stage, you will see me have a lots of on-site interviews, workshops and meetings with users and business. To make sure:

Solve the right problem
Understand the business goals
Have a deep understanding of users
Refine ideas into solutions

As a visual person, I try to visualise things during discussion. It helps team to better understand the problems and relationships.

Create personas/ User Journey map
Work with team to provide a common “big picture”
Building empathy, gather feedbacks
Not just pretty UI

I believe the less interface the better. My goal is using the simplest solution to help user experience product, also make sure the design is shippable and reusable.

Design products in iterations
Present designs ideas & solutions
Experience on Design system

Work collaboratively &
craft amazing experience

View all projects
Let’s talk now!
Product Designer

That's me!

Over the past 8 years, I've worked with a diverse range of clients, from startups to Fortune 500 companies. I love developing engaging and innovative digital design that delight users and help businesses grow.